91APP (Stock code: 6741), announced that its beauty technology brand QLiEER has partnered with Taiwan Mobile to introduce its Buy Now, Pay Later (BNPL) service, OP Pay later, to participating beauty businesses. Starting today, consumers can select OP Pay later when making purchases at participating businesses using QLiEER, and enjoy a launch promotion of up to 5% off, with a maximum discount of NT$200 per transaction. Through the partnership, QLiEER will help beauty businesses, including beauty salons, hair salons, nail salons, and spas, provide consumers with more flexible payment options, reducing the burden of paying for high-value services in full upfront while creating more opportunities for businesses to close sales and enhancing the customer experience.
1. Beauty Consumption Evolves as High-Value Services Drive Demand for Flexible Payment Options
According to research by the Mirai Business Research Institute[1], the number of beauty and wellness businesses in Taiwan increased by 24.1% from 2019 to 2024, reflecting the continued expansion of the beauty industry and growing demand among businesses for more flexible payment solutions. In recent years, beauty consumption has increasingly shifted toward personalized services and higher average transaction values. In addition to core services such as beauty treatments, hair styling, nail care, and spa services, diverse offerings including courses, prepaid packages, session-based services, stored-value plans, and at-home care products have also led businesses to place greater emphasis on improving conversion rates and cultivating long-term customer relationships.
91APP stated that QLiEER has long been supporting beauty businesses in their digital transformation, integrating appointment scheduling, customer management, payment collection, voucher and loyalty management, and reporting and analytics into a single platform. This enables businesses to gain visibility into operations, retain customers, and clearly track business performance. Through the partnership with Taiwan Mobile to introduce OP Pay later, QLiEER aims to add greater payment flexibility to the existing operational ecosystem, helping businesses lower the payment barrier for high-value services without changing their existing workflows, while creating more opportunities for transactions and improving the customer experience.
2. QLiEER Partners with OP Pay later to Expand Payment Options for Beauty Businesses
QLiEER is a beauty technology brand under 91APP and a one-stop digital operations management platform designed specifically for the beauty industry. More than an appointment scheduling tool, QLiEER integrates appointment and calendar management, customer relationship management (CRM), payment collection, voucher and loyalty management, AI-powered reporting and analytics, and multi-store management into a single platform. Its services cover beauty and wellness, hair salons, nail and eyelash salons, massage and physical therapy businesses, and other beauty-related businesses, supporting operations ranging from individual studios and multi-location businesses to chain brands.
With the introduction of OP Pay Iater, consumers can select installment payments through the service when checking out at participating businesses using the QLiEER system. Consumers do not need to hold a credit card and can apply for installment payments directly through their mobile phones, allowing them to manage installment payments based on their budgets. For businesses, the service adds another payment option alongside existing cash, credit card, and mobile payment methods, lowering the barrier to one-time payments for high-value services, courses, and stored-value plans, and expanding the range of customers they can serve.
3. Deepening Beauty Consumption Scenarios to Help Businesses Enhance Customer Value
QLiEER continues to help beauty businesses enhance their digital operations through its one-stop digital operations management platform, improving operational and service efficiency while automating customer communications to encourage repeat visits. By connecting the complete customer journey from appointment and purchase to follow-up visits, QLiEER helps businesses strengthen customer engagement and build long-term relationships.
Through its partnership with Taiwan Mobile’s OP Pay Iater, QLiEER and Taiwan Mobile are further enhancing the payment experience within the beauty consumption journey. This enables businesses not only to improve transaction conversion but also to deepen customer engagement and build long-term customer value.
From now through October 31, consumers using OP Pay Iater at participating businesses using the QLiEER system can enjoy an instant discount of up to 5%, with a maximum discount of NT$200 per transaction. From November 1 through December 31, consumers can enjoy an instant 3% discount, with a maximum discount of NT$200 per transaction.
[1] Source: Mirai Business Research Institute (2025), 〖Key Data Diagram〗Analysis of the Distribution & Density of Life Industry Stores in Taiwan’s Six Special Municipalities.